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Mitsui Plans To Join KAO To Launch Into India Diaper Market
Aug 29, 2018



Mitsui plans to join KAO to launch into India Diaper Market





According to foreign media reports, Japan Mitsui and KAO have decided to join hands to enter the India diaper market. The flagship product is Kao Corp's high price "Merries" brand diaper. It is said that India has 25 million babies per year and is a huge diaper market. Huge business opportunities are the reasons for attracting Japanese diaper manufacturers to enter the Indian market.




Mitsui pointed out that the Indian market is huge, but the penetration rate of diapers is still less than 6%, in 2017 sales of about 4.6 billion pieces. The demand for diapers in India is expected to grow to more than 10 billion pieces by 2022, as disposable income increases, as well as awareness of health care and female employment increase.




Compiled from Asia Europe economic intelligence.



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